-- visit vice-president of strategy of area of big China of intercontinental hotel group Mr Nie Zhuoxian

In recent years, a lot of international is famous hotel brand delivers the view gradually to market of Chinese economy hotel. British intercontinental, France is elegant tall, United States fast 8, introduce brand of its general economy hotel China in succession. Below elegant Gao Qi " appropriate is thought of surely " the brand alleges will use 5, 6 years of time, 100 appropriate are opened to think of a hotel surely in Chinese home; And intercontinental hotel group besides include store of flagship of bay of Hong Kong gong inside already 7 of practice " quick holiday hotel " outside, the quick holiday public house that there still are more than 20 in China at present is in build... so fast have a ride on a horse encircles the ground, let people for a short while hard recognize of these foreign hotels " real look " .

They are so high-key market of push forward China, where does oneself develop footing to be in? Will the management mode after entering China have why to change? Do they treat concessionary distributor to be held again why to plant manner?

At this point, round-the-world brigade dispatch is politic to area of big China of intercontinental hotel group vice-president Nie Zhuo Xian (Mr Kieron Ritchard) had a special report.

"Carry in " economy hotel course

Current, of market of Chinese economy hotel turn white-hot competition already was the fact that does not dispute, be in when native land hotel compress shooting war to grab beach dilate and cost when to one's heart's content, quick holiday hotel monarchs additionally however path, be in look focusing " in upright " consumption group and " in upright " the market.

About the fixed position of hotel brand, nie Zhuoxian says, quick holiday hotel is to be located in contented economy surely actually model reach full service between hotel of 4 stars class of market space intermediate hotel brand. "Show according to our investigation, consumer of a batch of economy that experience to promoting a hotel hotel, their viewpoint of value by ' the price is consummate ' change is ' think with value for the foundation ' ; And for the consumer of hotel of class of traditional to often living star, expatiatory service facilities project is not their place need again, consequently quick holiday satisfied the requirement of crowd of this two parts. Consequently quick holiday satisfied the requirement of crowd of this two parts..

As the rapid development of domestic business trip and recreational journey, pay attention to accommodation condition and the economy of establishment of numerous and jumbled of hotel of class of leave out star and service hotel more and more get the favour of people. However, economy hotel is not the pronoun with establishment difference, service difference, wrong standard, contrary, scholars of a few experts put forward, economy hotel should be to be contemporary and new-style traveler to offer more individuation and the hotel product that serve reliably. Nie Zhuoxian thinks, the need that Chinese traveler needs a kind of brand-new hotel mode to satisfy them now -- certain and specific hotel service and establishment, and the additional service that these rational consumer are not willing to be hotel of traditional star class to offer again " buy sheet " , in short, what new tourist of China needs is " convenient " , they support and trust the whole world brand of famous public house, requirement hotel is effective and the satisfaction of constant their demand. And this is quick holiday is medium place of upright brand fixed position.
Previous12 Next

Previous:Apartment room came Shan Benfu Fu
Next：One urgent and scattered