"SARS " incident is deadly to the blow of hotel industry, a lot of at ordinary times the public house with hot passenger source also the painful decision that cannot help doing gives close a business. Dragon is big the hotel is Zhengzhou the SamSung class hotel of strong start business of a the beginning of the year, good by Wu Liang sudden incident public relations is politic, open a room to lead the cogongrass before ranking this city not only, and short-term inside the self-identity that Luo got government and client, and the sale susceptibility with major and run force to cause attention in industry.

One, expert of medical adviser sale

Face " SARS " incident this one paroxysmal crisis, decision-making layer feels the hotel the intellectual structure of oneself already was not worth Wu Ying to be opposite, must seek more professional qualified personnel to offer major to change a solution.

By at " SARS " it is a very professional medicine problem, the hotel decides to invite at once provincial expert of some renown medicine is " medicine is advisory " , offer to the hotel by medical adviser those who specialization is how-to, decrease be on guard " SARS " blindness. Made sure precautionary measures is effective and capable already so, the resource that avoided generation of invalid measure place again is wasteful.

Use at the same time hold regularly in the hotel " sale person salon " resource advantage, comprehensive a note of the ancient Chinese five-tone scale seeks the opinion of sale experts, seek " plan of SARS incident sale " .

2, " danger " ─ " machine " , change " danger " for " machine "

Crisis ─ ─ " the opportunity of the under cover in danger " . The change of understanding means the change of train of thought. Dragon is big hotel " SARS " incident is regarded is hotel industry the opportunity of reshuffle, answer in most hotel passivity, close even when close a business, put forward to be in firm precaution while, hit out actively on sale, develop brisk public relations activity, for " SARS " the double entry of passenger source extensive that panicky phase crosses after to appear grows and " SARS " after passenger source erupts type growth has made adequate preparation.

3, crisis public relations 3 big targets

The hotel is affirmatory " SARS " the target of public relations is " the guest is employee satisfaction, government satisfaction, satisfactory " , pass finally " 3 satisfaction " cause public attention.

To beginning from the following respects at employee: The first, the guidance that presses medical adviser undertakes to employee " SARS " precautionary education; The 2nd, will fight in time " SARS " newest progress information (especially science and technology attacks coop to exhibit) communicate employee; The 3rd, teach a member to if where,be versed in undertake precautionary in the job not only, and educational employee life is on guard mediumly measure, seasonable print and distribute " employee is on guard SARS is how-to " . Adopt the panicky mentality that removes employee with this, let employee there is safe feeling in hotel work, deliver this one safe feeling the guest, affect a guest.
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